let’s create access to the outdoors for everyone in your city.
Location: King's Beach, Lynn MA
The Outdoors are free but does everyone in your city or town have access or know what activities and resources are available? When at your local: trailhead, crag, bike path, or surf break, do you see an accurate representation of all your residents?
Let First Seed Sown build an Outdoor Enablement Campaign for your municipality that combines: community groups, local retail, and your residents needs to create access for all.
First Seed Sown’s first Outdoor Enablement Campaign has kicked off. Read about The Great Malden Outdoors and keep up to date with the campaign by signing up below.
How we create outdoor enablement campaigns
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Awareness
We create an advertising campaign that gets current (and potential) residents excited about the outdoor activities your town has from all ability levels.
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Access
We review all of the modes of transportation to get your residents to outdoor recreation areas and create landing page for your city’s website to help guide them.
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Enablement
For those new to the Outdoors, showing a pretty picture and map are a great start. But many need help with: finding someone else to go with, understanding what knowledge or gear is needed to recreate safely, and finding professionals to hire to guide them. We deliver a turnkey package that works with your city’s retailers to ensure all residents have what they need to get outside!
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Professional youth development
We believe our society can do a better job showing the next generation what careers are out there. We offer your high school students or youth groups the ability to build a resume piece by assisting with the: photo/video shoot, on-screen talent, advertising creation, social media management, and what a career in the Outdoor Industry looks like.
Current & Past work
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![BIPOC Rock Climber at Waitts Mountain in Malden MA]()
The Great Malden Outdoors
First Seed Sown’s first Outdoor Enablement campaign kicks off with the city of Malden MA as a first of it’s kind Public + Private partnership to build outdoor recreation programs for residents.
Press Release: City of Malden
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![NEMO Equipment Adventure Resources page and concept by Darren Josey]()
NEMO Equipment
As the VP of Marketing was responsible for:
Website relaunch, building a non-transactional relationship with consumer by reducing barriers to entry via adventure resources, email, and event marketing
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![Bewilder Website current First Seed Sown client]()
Bewilder
As the current Partnership Manager responsible for:
Generating leads and outreach, brand pitches, sales strategy, advising, partnership management
Current client website: Bewilder.Camp
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![PolarFleece event marketing via pedicab by Darren Josey]()
PolarFleece
As the Brand Manager was responsible for:
Product market fit, website concept, grassroots event marketing, and advertising
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![NEMO Equipment Adventure Resources Mario Stanley and Laurie Watt with exponential equity concept by Darren Josey]()
NEMO Equipment
As the VP of Marketing was responsible for:
Concept creation of Exponential Equity for DEI throughout all Marketing campaigns
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![Polartec Big Air at Fenway event marketing Boston Red Sox Fenway Park]()
Polartec
As the North American Marketing Manager was responsible for:
Event management, media buying, PR management
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![Topo Athletic grassroots marketing at beantown bootcamp footwear demo]()
Topo Athletic
As the Strategic Account Manager:
One of three founding employees, in house sales rep, account management, ERP implementation, sales analytics, grassroots marketing
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![Polarfleece bus wrap OOH outside of home ad media buy from Darren Josey in Portland Maine]()
PolarFleece
As the Brand Manager was responsible for:
Media buying, PR management, social media ambassador team creation, ecommerce sales & marketing
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![NEMO Equipment photoshoot car camping pawtuckaway campground concept by Darren Josey]()
NEMO Equipment
As the VP of Marketing was responsible for:
Marketing campaign concept creation, location scouting, casting, film permitting, directing.
Photo credit: Fortland Productions
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![Rhone and Polartec video advertisement with contributing concept work done by Darren Josey]()
Polartec
As the North American Marketing Manager was responsible for:
Partner marketing, trade show & event management, budgeting, ecommerce marketing
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![Vibram FiveFingers North American sales map produced by Darren Josey]()
Vibram FiveFingers
As the Sales Ops Manager was responsible for:
Sales analytics, 3PL management, demand planning, factory buys, sales rep training, customer service, key account management
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![PolarFleece partner marketing and advertising campaign with the Pink Boot Society created by Darren Josey]()
PolarFleece
As the Brand Manager was responsible for:
Marketing campaign concepts and partner marketing
let’s chat
Location: Quincy Quarries, Quincy MA